The model signed on with the Swiss watch brand in 1995, at a time when watch brands would more readily feature athletes and explorers in their campaigns. But Crawford’s 25-year relationship with Swiss luxury replica Omega has proved fruitful — she’s launched new models with the brand, travelled the globe with them, and put in her all to promote its philanthropic work with Orbis.
Famous for saying modelling is a job she does, but not one that embodies her character, Crawford’s landmark decisions have brought her to where she is today in terms of life, career and motherhood. We catch up with the supermodel and mega businesswoman on five choices she’s made that defines who she is today.
Why did you choose to become a model?
I never even thought about modelling—I didn’t even know it was something to choose. I grew up in a small town in Illinois and met a local photographer. He asked if he could take my picture for a local paper. Of course, my parents were very suspicious, so they insisted they accompany me to the photoshoot because they thought he might be a creepy guy. He wasn’t and he just took some pretty photos of me. He really started me down a path to meeting with an agency in Chicago and modelling there and eventually to New York and being on the cover of Vogue and eventually having an top quality copy OMEGA contract for over 25 years.